If you haven't figured it out yet, people love video's. Given the choice to read, listen, or watch a video - the video wins almost every time. The YouTube phenomenon (1 trillion videos viewed in 2011 and 800 million unique users per month http://www.youtube.com/t/press_statistics) is all the evidence you need to believe that we are a society addicted to video.
Now Google has introduced a new way for your business to spend your money. Google Adwords for Video has been in beta for about 7 months, but is now available to the public. Same concept as traditional paid search, but now you can have your video "ad" displayed when a user searches for a relative keyword in YouTube.
Google is also giving away $50 million in free advertising credit just get started.
Check it out! http://youtube-global.blogspot.com/2012/04/helping-every-business-play-big-on.html