Driving down the street in my town's shopping mecca this morning, heading to Best Buy for a Wii LAN cable (the prospect of watching Netflix via the Wii was just too much for me to resist). It seems that every town of decent size has one of these mecca's - the street where retailers and restaurants congregate hoping to get a share of your wallet. Location is crucial to success in the non-digital world. Cars = Sales.
The same is true in the digital town. Your business must be where the people are, but unlike Typicaltown, USA - the traffic doesn't congregate on one street, and you can't just throw up a virtual brick & mortar location and reap the profits. Simply having an address on Google Avenue isn't good enough. Your location (website) has to be found on the prime lot of Google Avenue for the keywords and phrases in your customers vocabulary. Investing in a best practice Search Engine Marketing strategy is the key to finding the prime lot.
Unfortunately, the prime location on Google Ave. isn't good enough anymore. It is very important, and it should be the first place you build, but in the digital world, your customers spend increasingly more time on other streets in your town. Facebook Place, Twitter Road, YouTube Way, Blog Blvd. and LinkedIn Lane are very busy highways - full of sales opportunities. Grab as much quality real estate as you can on these streets. In digital town, Clicks = Sales.
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