Interesting news from Google, about self imposed penalties for their own browser, Chrome. It's good to see them walking the talk in this instance (https://plus.google.com/109412257237874861202/posts/NAWunDzJSHC) - but their decision in October to block keyword visibility in analytics (if the user was logged in to any Google account) still stinks of HYPOCRISY.
If privacy was the real intent of the policy change, then both PPC and Organic keywords would be blocked...however, paying homage to the almighty dollar, Google has not rescinded the decision to apply these privacy rules when profit is at stake. PPC keywords are still visible in analytics. Is it possible that Google plans to use this "privacy feature" as a marketing play to encourage more subscriber-ship to G+ ??? We will have to wait and see.
Digital marketers should realize that we have been living in a largely unregulated world when it comes to online privacy, and we must prepare for tighter rules in the future. Google has created more jobs on non-Google payrolls (like mine) than it has on its own payroll. The "science" of search engine marketing is largely a Google construct. Let's hope they find a way to strike a balance between privacy and smart marketing...and do so without profit blinders on.
No comments:
Post a Comment