News from around the marketing & technology world this week that USA digital advertising spend will officially surpass print advertising in 2012. Here's is a link to one such story from Mashable. This moment will most certainly pass without much fanfare. A few news stories, maybe a even a network TV mention, but likely not much more. But just pause for a moment and let the scope of this change sink-in, and you will realize it is quite an event. Television advertising still holds the lion share of investment - but the change in the #2 position is a big deal.
Over 300 years ago a Boston area newspaper carried an ad soliciting a buyer for an estate on Long Island. This is largely recognized as the first newspaper ad. But communicating to potential customers on paper has been around much much longer. In fact, printed advertising predates paper. Eqyptians were creating sales messages on papyrus thousands of years ago. It seems that not long after a stone tablet and chisel were replaced with something more practical and portable - print advertising was born and would remain the primary vehicle for marketing for thousands of years.
Internet advertising can now set its sights on television, but with TV still at a 40% share, and the rapid congruence of internet with television - I believe the rules will change before we ever get a chance to hail a new king - or should I say Pharaoh.
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