A few weeks back, Google ran this great print ad in the USA Today (Google Inc. 20, February 2012. Did You Really Mean Grizzly Pears? The USA Today, p.8b) Of course we have all fallen victim to typos when using our favorite search engine, and Google has become very adept at deciphering our intentions.
As marketers, however, how adept are we at deciphering our target customers intentions when they are using search engines? It is critical that we understand the language our customers use when looking for the products and services that we hope to sell them. If you are stuck in the internal lingo rut, and aren't connecting with your customers on the web - step back and compare their keyword language with yours. Google may know you didn't mean "grizzly pears" - but they probably don't know when your keyword list is full of internal jargon.
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