Do you work for a "cool" company? Or maybe a "hip" organization? Does your company culture promote a fun work atmosphere, give back to the community and make you feel like part of the family? If it does, then you should be talking about it in your marketing - especially in your social channels.
I can think of many occasions where I gained some insight into the core fabric of companies I was doing business with or considering for a relationship. Unfortunately not all of these insights were positive, and it affected my opinion and willingness to strike an agreement. However - when I have learned of great cultures, happy employees or some just plain cool things that organizations did for their employees - I always felt more inclined to give them my trust.
If all you do is push your products through social media, relentlessly soliciting business from your followers, then you are missing a great opportunity to show off the kind of team you have - and earn some "warm fuzzy's" with prospective clients.
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