Image of the Day 07.16.12

Late last year I blogged about Location, Location, Location. you can read here http://b2iblog.blogspot.com/2011/12/location-location-location.html if you'd like.  I'm here again talking about location like I'm a real estate agent advising you where to buy a home.   But if you read the first post about location, you'll understand that I'm far more concerned with your company's digital real estate.

Google has a relatively new way for you to add more locations to your digital footprint - and to make sure this new property gets you noticed by a targeted customer.  It's called Remarketing or Retargeting, and the premise is very simple.  The Google Display Network (GDN) consists of millions of websites that have sold Google advertising space on their site.  Google can use this space to present an ad that you design, to an individual who has previously been on your site.   If the visitor fails to perform a "conversion action" that you define, Google will present them with your ad if they navigate to one of the million GDN sites at some point after they left your site.  Pretty cool - and the best thing...so far these ads are pricing out cheaper than traditional PPC ads.

Just another great way to make sure you own some real estate on the digital streets that your customers navigate. Check it out!