Recently I've started using a new analogy to describe the difference in paid advertising (PPC) and organic optimization.
When you rent an apartment, you can move in on Day One and have a place to live. It might be small, but it will suffice, and as long as you keep paying the rent you will always have a place to live. Don't pay the rent however, and out you go.
When you build a house, you won't be able to live there at first, but when it's done you will own the property and always have a roof over your head.
PPC is like renting the apartment, but organic optimization is like building a house. They can both have role in your web marketing strategy, but don't forsake great content and organic optimization for the paid ads only.
Yes. At some point your marketing needs to "grow up" and mature into a stable living situation.
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